Brand to Blume™

A 1:1 Brand Strategy + Visual Identity Experience

You don't need to become someone else to build a successful brand. You need clarity, alignment, and a strategy designed around your vision.

Brand to Blume™ is a personalized brand-building experience designed to take your vision from idea to strategy to visual identity.

Whether you're starting from scratch or refining an existing brand, we'll work together to clarify what your brand stands for, who it's for, how it should feel, and how it should show up.

Then, I'll translate that strategy into a custom visual foundation you can confidently build from.

You'll walk away with brand clarity, an intentional visual identity, and a personalized roadmap for moving forward.

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🌸 Who This Is For

Brand to Blume™ is ideal for:

• Entrepreneurs and business owners

• Founders and organizations

• Creators and personal brands

• New brands starting from the ground up

• Existing brands that need greater clarity and consistency

• Brands preparing for a launch, refresh, or new chapter

Starting with only an idea? That's okay.

We'll build your foundation together.

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✨ Phase One: Brand Strategy

During your private 1:1 Brand to Blume™ Strategy Session, we'll explore the foundation behind your brand.

Depending on your goals and needs, this may include:

• Brand purpose, mission, and vision

• Brand values and personality

• Ideal audience

• Brand positioning

• Core messaging

• Brand voice and tone

• Creative direction

• Content and marketing direction

• Opportunities for visibility and growth

This gives us the strategic foundation needed to create a visual identity that isn't just beautiful — it has intention behind it.

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🎨 Phase Two: Your Custom Visual Identity

Following our strategy session, I'll translate your brand direction into a cohesive visual foundation.

Your Visual Identity Includes:

✔ Custom Primary Logo

One custom primary logo direction developed specifically for your brand.

✔ Supporting Logo Variation

A secondary variation of your primary logo for greater flexibility across platforms and brand materials.

✔ Custom Color Palette

A curated brand color system designed to complement your desired aesthetic and brand personality.

✔ Brand Typography

Recommended font pairings to establish consistency across your visual presence.

✔ Visual Direction

A defined aesthetic and creative direction to guide the overall look and feel of your brand.

✔ Mini Brand Guide

A simplified reference guide bringing your logo, colors, typography, and visual direction together so you can maintain consistency as you begin using your new identity.

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📦 Your Brand to Blume™ Experience Includes

✔ 1:1 Virtual Brand Strategy Session

✔ Custom Primary Logo

✔ Supporting Logo Variation

✔ Custom Brand Color Palette

✔ Brand Typography Direction

✔ Visual Brand Direction

✔ Mini Brand Guide

✔ Personalized Brand Roadmap + Action Checklist

✔ Your Brand Is Who You Are: The Blueprint
45-page digital brand-building guide 

✔ Complimentary Follow-Up Session

Your follow-up is scheduled after you've had time to begin implementing your strategy so we can review your progress, answer questions, and refine your next steps.

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✏️ Logo Design & Revisions

Your package includes:

1 initial custom logo direction

and

up to 2 rounds of revisions.

Revisions are intended to refine the selected concept and may include reasonable adjustments to typography, color, spacing, layout, or other existing design elements.

Requests for an entirely new creative direction after the initial concept has been approved or revisions outside of the included scope may require an additional design fee.

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🌿 How It Works

1. Start With Brand Discovery

Book your 30-Minute Brand Discovery Call so we can discuss your goals, challenges, vision, and current branding needs.

2. Apply Your $75 Credit

If Brand to Blume™ is the recommended next step and you choose to move forward, your full $75 Discovery Call investment is credited toward your $270 Brand to Blume™ experience.

Remaining investment after Discovery Call credit: $195.

3. Complete Your Brand Questionnaire

You'll provide additional details and inspiration to help guide your strategy and visual identity.

4. Attend Your Strategy Session

We'll establish the strategic foundation and creative direction for your brand.

5. Brand Development Begins

I'll use the direction established during our session to develop your custom visual identity.

6. Review + Refine

You'll review your initial brand direction and have up to two rounds of included revisions.

7. Receive Your Final Brand

Once approved, you'll receive your finalized brand assets, mini brand guide, and personalized roadmap.

8. Implement + Follow Up

Begin putting your new brand into action, then return for your complimentary follow-up session.

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💫 What You'll Walk Away With

By the end of your Brand to Blume™ experience, you'll have:

• A clearly defined brand foundation

• Greater clarity around your audience and positioning

• A custom logo and cohesive visual identity

• Defined colors, typography, and creative direction

• A consistent foundation for your online and offline presence

• Clear strategic priorities

• A personalized roadmap for moving forward

• The confidence to show up as an intentional brand

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Please Note: What's Not Included

Brand to Blume™ establishes your brand strategy and core visual identity.

The following are not included in the $270 package unless specifically added to your project:

• Website design or development

• Social media templates

• Flyers or promotional graphics

• Business cards or printed collateral

• Pitch decks or sponsorship decks

• Packaging design

• Email marketing design

• Social media management

• Ongoing content creation

• Ongoing marketing strategy or campaign management

• Advertising management

• Additional logo concepts beyond the included scope

• Additional revision rounds

• Ongoing brand management

If we identify a need for additional creative or marketing support during your experience, I'll recommend the appropriate Blume Lumiere Studios add-on or custom service and provide separate pricing before any additional work begins.

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Investment: $270

Brand Discovery Call clients receive a $75 credit toward their Brand to Blume™ experience, bringing the remaining investment to $195.

Your brand is more than what you post or how it looks. It's the experience, message, and feeling you create.

Let's give your vision the strategy and identity it needs to Blume. 🌸