Building a Brand with Purpose: My Journey Behind Blume Lumiere Studios
A Soft Start with Big Intentions
Blume Lumiere Studios didn’t start with a business loan, a social media team, or even a clear roadmap.
It started with a calling, a quiet but powerful desire to build something beautiful, intentional, and rooted in creativity.
I was designing in the late hours, studying what worked (and what didn’t), and pushing past self-doubt to share work I believed in. I didn’t have a million followers or a viral blueprint. I had vision, values, and Canva...that was enough to begin.
What Blume Lumiere Means to Me
The word “Blume” is more than a name, it’s a reminder. To grow gently, to bloom in your own time and to create with intention in mind.
Lumiere means light. That’s the purpose behind everything I do at this studio:
To help brands not only look beautiful but feel aligned, purposeful, and seen. Some of the best brands are the ones who have yet to have the right light shine & expose them. The best brands have yet to be seen at their best potential.
Blume Lumiere Studios was built for creatives like you, entrepreneurs and content creators who want their brand to feel like them. Who are not just chasing trends, but building meaningfully and strategically. Who understand that design isn’t decoration, it’s storytelling.
What We Create (and Why It Matters)
Here, design meets direction. At Blume Lumiere Studios, we offer:
- Digital Products like customizable Canva templates, logos, banners, and branded content kits
- 1:1 Strategy Sessions to help you plan your content, sharpen your vision, or learn Canva as well as other editing softwares with confidence
- Creative Support that meets you where you are because we don’t gate keep here, no fluff, just purposeful design and real growth
I’m not just selling templates. I’m helping you build trust with your audience, attract aligned opportunities, and show up online with clarity and confidence.
What #BeTheBlume Means
You’ll see this phrase across my personal page and brand content:
#BeTheBlume - it’s not just a hashtag. It’s a movement.
It means blooming through the process - not after perfection. It’s about showing up with consistency, owning your story, and letting your brand reflect your truth. Whether you’re designing your first post or refining a full rebrand, you’re already in your Blume era. I know I am. I am blooming along with you and owning my journey,
A Final Word for the Creatives in Progress
If you’re in the messy middle... welcome. So am I.
This brand wasn’t born from perfection, it was born from purpose.
And every product, post, and project you’ll find here is rooted in that.
Thank you for being a part of this story. I’m so excited to grow with you.
With intention & light,
Yassy Capri 🌸
Founder, Blume Lumiere Studios
#BeTheBlume